irfaninvest.com · Website
Read the case studyA property website built from the ground up, with every project on a masterplan
500+
units and inventory kept current in the database
12
project pages with maps and galleries
Lead generation by NexProp
Enquiries ready for a conversation
We run your Meta and Google campaigns, land every visitor on a page that qualifies them, follow up on WhatsApp and hand your team the leads worth calling.
offer.example.com/sea-view
Sample campaignSea view apartments by the marinaThree quick questions and we will send you the brochure.
Are you planning to buy within three months?
Is your budget within this price range?
Would you like a call from an advisor?
+9687747 0912
Send me the brochure- Answers3 of 3 yes
- VerdictHot
- NextBrochure on WhatsApp
The channels and tools we run your campaigns on
- Meta Ads
- Google Ads
- WhatsApp Business
- GA4
- Search Console
- Zoho CRM
Your buyers search from the Gulf, Europe and Asia. Campaigns and pages in their languages bring every enquiry back to one team.
Loading map
Property campaigns run into the same problems. Here is how our lead generation service answers each one.
Pages that qualify every visitor
Each campaign lands on its own page with three yes or no questions about timing, budget and whether they want a call, so your team sees intent before it calls.
Our work
For a real estate agency in Muscat, we built the website, the lead generation, the organic SEO, the CRM and the automations: 350 leads from one campaign, 5 deals worth OMR 1.5M+ and OMR 45K+ in commission for the agency.
- irfaninvest.com · Lead generationRead the case study
Campaigns that filled the pipeline, with every enquiry arriving with its source
350
leads from one two-month campaign
80+
leads from Google Ads in the zones we targeted
- irfaninvest.com · SEORead the case study
Organic SEO in four languages, built in from the first page
70+
leads from organic search in one month
4
languages, Arabic and Persian right to left
- irfaninvest.com · SalesRead the case study
Leads that turned into closed property deals, and commission for the agency
OMR 1.5M+
in 5 closed property deals, about $3.9M
OMR 45K+
in commission earned by the agency, about $117K
Focus on selling property while we deliver enquiries ready for a conversation.
We run the lead journey
- A focused landing page. Each campaign lands on its own page with three short yes or no questions about timing, budget and whether they want a call. You edit the page yourself, with a live preview.
- Hot, pending or cold. Enquiries are grouped by your qualification answers. A clear rule your team can check, not an AI model.
- Junk and duplicates held back. Fake and repeated submissions are caught before any follow up is sent, and kept on record.
- Your WhatsApp number. Connect your business's WhatsApp number from the panel. Account setup and Meta approval are part of onboarding.
- Your brochure and messages. Upload your brochure and prepare the messages for brochures, callback requests and agent alerts, with their approval status shown in the panel. We set these up with you.
- Delivery you can see. Follow the delivery updates for the brochure itself, including reported failures, next to each lead.
- Your lead panel. Leads by country and day, a pipeline board, a shareable report, your agents and your integrations, in one panel.
- Sales handover. Qualification answers and follow up context stay with each lead. Zoho CRM connects from the panel; other CRMs are agreed during setup.
Your part in the process
Your agents call the hot leads and the callbacks your buyers booked, then record the outcome. Zoho CRM connects from the panel; other CRMs are agreed during setup.
The stages every campaign lead moves through. An illustration, not a forecast.
Buyers reachedon Meta and Google
Campaigns
Visitors who answerthe three questionsEnquiries
Yes to all threesent to an agentHot leads
Closed by your teamDeals
From the first campaign page to a lead your team can call, set up around your offer.
Campaign landing pages
One focused page for every campaign
Three short yes or no questions about timing, budget and whether they want a call.- Hot, pending or cold by a clear rule your team can check, not an AI model.
- You edit the page yourself, with a live preview.
Try the Lead QualifierCampaign page
TimingBudgetCall this week
Lead scored and routed
LAKH
Brochure sent on WhatsApp
SEO and content
Paid campaigns stop when the budget does. Search keeps bringing enquiries.
- Keyword research by market. We find what buyers search in each language you sell in, from project names to areas and price questions.
- Project, area and price pages. One page for each search intent, written to answer it well, so pages do not compete with each other.
- Content in several languages. Articles and guides in English, Arabic, Persian and Russian, reviewed before they go live.
- Search Console reviews. We look for queries close to page one and pages with views but few clicks, and turn them into the next round of work.
Request a quote- 1Search2 bedroom apartment with sea view
- 2Resultexample-realty.com › areas › marinaSea view apartments in the Marina districtTwo bedroom homes by the water, with floor plans and a guide to the area.
- 3Area pageMarina district2 bed, sea view2 bed, garden3 bed, terrace
- 4EnquiryNew enquiryFrom the Marina district pageOrganic
Websites and landing pages
Built around your projects and the action you want visitors to take
- Built around your projects. Property sites and campaign pages.
- One clear action. What you want visitors to do next.
- Tracking from day one. In place before the first visit.
Talk to us about your websiteharbour-residences.example.com
Harbour ResidencesHomesLocationFloor plansBook a viewing
Now sellingHomes by the harbour, a short walk from the beachOne, two and three bedroom apartments.Get the brochure
1 bedroom
2 bedroom
3 bedroom
Harbour Residences
Homes by the harbourRequest sent Viewing requestedgenerate_leadGA4 · Google Ads
Pick the channel that fits your buyers. Every package includes a qualifying landing page and tracking, and is priced on a call around your markets and goals.
Meta ads
Facebook and Instagram campaigns for buyers who have not started searching yet.
Talk to usad budget separate- Campaign plan and audiences
- Ad copy for each market
- Landing page with qualification
- Meta Pixel events configured
- WhatsApp follow up set up
- Regular performance review
Google Ads
Search campaigns for buyers already looking for property.
Talk to usad budget separate- Keyword research per market and language
- Search campaigns and ad groups
- Headlines, sitelinks and callouts
- Negative keywords
- Conversion tracking tested live
- Weekly search terms review
Meta and Google
Both channels on one plan, compared on the same qualified lead.
Talk to usad budget separate- Everything in both packages
- One landing page per campaign
- Campaign links with source tracking
- Leads handed to your CRM
- One report for both channels
Packages cover our work. Ad spend is paid to Meta or Google from your own account.
Automations
Workflows we already run for real estate teams, set up around your accounts and your process. Each one starts on its own and finishes without anyone asking.
Sales teamSample data#Automations View
Runs on its own. Nobody has to ask.
- Instant lead qualifier
- Starts when: A visitor submits the campaign landing page
- Steps: Screen out junk and duplicates, Score the answers: hot, pending or cold, Assign the right agent, Alert the agent on WhatsApp, Send the brochure or a booking invitation, Log the lead and the message status.
- Outcome: Every enquiry is scored and routed as it arrives, and follow up starts automatically.
- WhatsApp self booking
- Starts when: A lead replies to your WhatsApp message
- Steps: Record the delivery updates WhatsApp reports, Send a list of available call times, Mark the lead scheduled when a time is picked, Tell the agent.
- Outcome: Calls get booked without anyone chasing by hand.
- Booking chaser
- Starts when: A lead was offered times and stayed silent
- Steps: Move the lead to a waiting column, Send one polite reminder while WhatsApp allows it, Usually within daytime hours.
- Outcome: No booking is lost to a forgotten reply.
- Pipeline hygiene
- Starts when: Every hour
- Steps: Find leads that never reacted, Close them as no response.
- Outcome: Reports separate weak traffic from weak follow up.
- CRM connector
- Starts when: A lead changes, or a card moves on the board
- Steps: Publish leads in one standard format, Sync new and changed leads every few minutes, Update the deal stage in your CRM.
- Outcome: Your CRM stays current. Zoho is supported today; other CRMs are mapped during setup.
- One click CRM setup
- Starts when: You press set up in the panel
- Steps: Test the connection in plain language, Create the custom fields, Map your pipeline stages.
- Outcome: Zoho setup from the panel, without a consultant.
- Live report sheet
- Starts when: Your team opens the shared report
- Steps: Filter the leads you asked for, Refresh the sheet on its own.
- Outcome: A report link that is always up to date.
- Follow up reminders
- Starts when: A follow up is due in the CRM
- Steps: Put it on the agent's to-do list, Notify the agent, Sweep overdue follow ups each morning.
- Outcome: Built into NexProp CRM, not a separate service: every client has a next step that someone owns.
- Speed to lead call
- Starts when: A new web lead arrives
- Steps: Check it has not been called, Respect a calling window, Place an AI voice call, Save the call summary with the lead.
- Outcome: An AI service configured on request. See AI and analytics.
What campaigns, search and follow up in one service did for a real estate agency in Muscat.
350
leads from one two-month campaign
OMR 1.5M+
in 5 closed property deals, about $3.9M
OMR 45K+
in commission earned by the agency, about $117K
Check these to see whether we fit your expectations:
- You sell off plan or ready property and need buyers, not clicks.
- Your ads bring enquiries but few real conversations.
- You can't tell which campaign produced a sale.
- Your site does not show up for the searches your buyers make.
- Your team follows up by memory rather than by a system.
- You want qualified leads delivered to your CRM.
- No. The score is a clear rule based on three answers, so your team always knows why a lead is hot. AI services such as voice calls and lead analysis are separate and configured on request.
- No. Packages cover our work: planning, setup, landing pages, tracking and reviews. Ad spend is paid to Meta or Google from your own account.
- Yes. Brochure delivery and booking run on your WhatsApp Business number and message templates approved by Meta. We guide you through the setup.
- Usually a few working days. Most of the time is waiting for Meta to approve accounts and message templates.
- We agree the connection during setup and confirm it before your campaign goes live. Leads can also be delivered to Zoho or published for another CRM.
Tell us about your next campaign.
We will look at your markets, channels and team, and propose the package that fits.