NexProp

Case study: IrfanInvest, Muscat

We built IrfanInvest's website, leads, SEO and CRM. 350 leads from one campaign, 5 deals worth OMR 1.5M+.

irfaninvest.com
irfaninvest.com on a laptop: The landing page, on a big screen
irfaninvest.com on a laptop: Every release where it really stands
irfaninvest.com on a laptop: Life in the community, beside the picture
irfaninvest.com on a laptop: Freehold explained, then mapped
irfaninvest.com on a laptop: A short flight from everywhere
irfaninvest.com on a laptop: Plans a buyer can compare
irfaninvest.com on a laptop: Market guides on the landing page
irfaninvest.com on a laptop: Questions answered in place

The results

From the first campaign to closed deals.

  • 350leads from one two-month campaign
  • 80+leads from Google Ads in the zones we targeted
  • 70+leads from organic search in one month
  • 5property deals closed
  • OMR 1.5M+in property sold, about $3.9M
  • OMR 45K+in commission earned by the agency, about $117K

Results reported by IrfanInvest, October 2026. Dollar amounts at the fixed rate of 1 OMR to 2.6008 USD.

The client

IrfanInvest, Muscat. Freehold homes for buyers from abroad.

A real estate brokerage and investment advisory in Muscat, selling freehold homes in Oman to buyers of every nationality.

Brokerage and advisory in Muscat

Irfan Investment Group operates under Maison Shirdel and sells freehold homes across Oman's Integrated Tourism Complexes.

Buyers from every nationality

Its clients buy from abroad, so the site has to answer who can own, where and at what cost before anyone calls.

Four markets, four languages

The team advises on residency, company registration and financing in English, Arabic, Russian and Persian.

Lead generation

Every visit has a next step. And every enquiry keeps its source.

The site does not wait for a visitor to find the contact page. Each section ends in an action, and each action is measured. One two-month campaign brought 350 leads, and Google Ads in the zones we targeted brought 80+ more.

One enquiry popup, everywhere

Every price list, payment plan and adviser button opens the same popup, carrying the project or home the visitor was looking at.

Forms for a global audience

A dial code picker for 161 countries with the Gulf first in the lead popup.

WhatsApp taps you can trace

Every WhatsApp tap gets a reference code in the chat, so each conversation can be traced back to the page it started on.

The page behind every enquiry

Each enquiry keeps the page it was sent from, and the team sees which button opened it.

Conversions for the ad platforms

Every enquiry fires a GA4 lead event and a Google Ads conversion, so campaigns are judged on enquiries, not clicks.

Landing pages for campaigns

Head term pages for the searches that matter and a quiz landing page built for paid social.

Automation

From the form to the team, without copying by hand.

What happens after a visitor presses send is automated end to end: the lead is sorted, the agent is told, the brochure goes out and the numbers reach management, so no enquiry waits in an inbox.

Every enquiry, automatically

  1. 01Enquiry sentFrom the popup or a form, on any page and in any language.
  2. 02Stored at onceWritten to the database with the page and button it came from.
  3. 03On the team's sheetA row lands in the live sheet the sales team works from.
  4. 04Followed upAn adviser picks it up with the full context in front of them.

Hot or cold, before anyone calls

Leads are filtered hot or cold as they arrive, so the advisers start with the buyers most ready to talk.

Agents told at once

Automations message the right agent about each new lead, with the context in front of them.

Brochures sent on their own

The site is connected to the brochure sending system, so a client gets the right brochure without an adviser stopping to send it.

A voice agent for the first call

IrfanInvest used our AI voice agent to reach new leads quickly and record what each one said.

One dashboard for management

GA4, Google Ads and Meta tracking and the site's leads land in one dashboard the manager and the marketing team watch.

Reports to the CEO

Automated reports keep the CEO up to date without anyone pulling the numbers together by hand.

WhatsApp to the sheet

A database trigger adds every coded WhatsApp tap to the same live sheet, next to the form enquiries.

Sheet and database in step

A scheduled workflow keeps the database in step with the team's sheet, so nobody copies rows by hand.

Numbers that never go stale

Homes for sale, price ranges and project figures are counted from live inventory at every build of the site.

AI assisted research and writing

Guides are researched and drafted with an AI workflow, then checked and published in up to four languages.

The site and the sales desk

A CRM made for this team. NexProp CRM grew out of it.

IrfanInvest runs on a dedicated CRM we customised for its sales team. From the problems every sales team runs into, we built a standard CRM and added the features this team needed. That CRM is NexProp CRM.

Leads and clients

Organise enquiries by stage, source and owner. Move a lead into Contacts when the conversation progresses.

Follow ups and history

Record the conversation, set the next follow up and work through overdue, today and upcoming tasks.

Offers and deals

Keep offers linked to the client and track progress through acceptance and downpayment.

Property information

Keep developers, projects and units close to the sales conversation, with client documents on the contact record.

Team collaboration

Handle duplicate client enquiries with collaboration requests, agreed commission shares and admin approval.

Business oversight

Use the dashboard to review sales activity. CEO and Developer roles can access detailed lead reports and Excel exports.

Today website enquiries reach the advisers through the live sheet, and each lead is logged in the CRM with its source. For a new client we agree the connection between the site and the CRM during setup.

What comes next

For paid campaigns, NexProp Lead Qualifier.

The screening, scoring and WhatsApp follow up behind campaigns like these, packaged for any team that runs ads: every lead sorted before an agent calls.

NexProp Lead Qualifier

  1. 01Campaign landing pageEach campaign lands on its own page with three yes or no questions and a contact form. The campaign source is stored with the lead.
  2. 02Screening and scoringJunk and duplicates are held back. Three yes answers make a lead hot, two pending, fewer cold.
  3. 03Routing and WhatsAppHot leads go to a senior agent with a WhatsApp alert, the brochure goes out and the lead can book a call.
  4. 04One boardYour agents call the hot leads and booked callbacks, then move each card to Contacted and Closed sale.

What we delivered

languages, Arabic and Persian right to left
4
pages prerendered for search engines
827
units and inventory kept current in the database
500+
project pages with maps and galleries
12
article pages, 68 guides in up to four languages
230+

Deliverables counted from the site's own build, 22 to 25 September 2026.

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